Kellie tries the Face Diving trend - does it work? You probably won't believe the results...

To say I’m enamoured with K-Beauty is an understatement. Not a day goes by that I’m not scouring the interwebs to see what the next big thing is, and if I can get my hands on it, or try it out. So it was with much delight that Vogue magazine ran an article about a K-Beauty trend that I could have a go at from the comfort of my own home without having to go to any great effort. Apparently this trend was actually started by a Japanese beauty blogger, although for the life of Google I can’t find anything saying who the creator of this new trend was. Anyway, it’s called Jamsu, and it’s also called ‘face diving’. Basically what you do is apply your base – primer, foundation, concealer – then smother your face in baby powder, before diving your face into a sinkful of cold water for up to thirty seconds. Once you’ve come up for air you’re meant to pat your skin dry, apply the rest of your makeup, and you’ll go about your day with perfectly matte skin that’ll stick to your face instead of sliding off it.

Riiiiiight. Suuuuuuure.

I don’t know about you but when I read this all I could imagine was me with a face full of paste after dunking my moosh in the water.

Well… there was only one way to find out if my suspicions were correct...

So here you have me with my base face on.

On my face there’s Benefit 'That Gal' Brightening Face Primer, Lioele Triple The Solution BB Cream (which for me is way more like a medium coverage foundation), and on top of that is Revlon’s Photoready Eye Primer + Brightener.

Next up I had to pat on the powder 'freely'. I was also to release 'clouds of it into the air'. So I patted it on, and I can certainly say there were clouds involved. This was the result.

Next, it was time to plunge my face into a bowl filled with cold water. I tell you what, if you're ever feeling sluggish. Shove your full face into freezing water and hold your breath for up to thirty seconds. It gets your heart racing. 

After holding my breath for as long as I could - probably for twenty seconds, which confirms my suspicion that a career in free diving is not for me, I released my face from the chilly depths of the water and... well... it was hot cakey mess. Not to be disheartened, and refusing to give up, I patted my face dry, and, well, it was a more even, but still a pasty-coloured cakey mess.

So I gave it a couple of minutes to settle, just in case that's what it needed - but. Yeah. Nah. The photo below makes the result look better than it was. My face felt super smooth, which was nice. And it was definitely matte. But it looked like I had a mask on, or like I had bought powder foundation two shades too light and was determined to use it anyway. 

Face Diving - Fab or Fail?

It gets a big FAIL from me.

So do tell... have you tried Face Diving? Did you do it differently? Did I make a booboo along the way? And would I try it again even if I had? Nah. Life's too short to add another twenty minutes to my already long beauty routine.