So you've just coloured your hair and you're feeling fabulous. But if your colour never lasts, then you're probably committing two simple, but oh-so-common mistakes when caring for your fresh do.
1. Hot showers.
Steam lifts the hair cuticles, which means more water permeates the hair shaft, rinsing out the colour molecules.
The benefit of using a cooler temperature is two-fold. Not only does it prevent pigment running down the plughole, it also encourages the cuticles to lie flat, leaving the hair looking smoother and shinier. Which in turn makes your colour look more lustrous.
2. Deep conditioning.
Now, conditioning is not a bad thing. Not at all, in fact, using a conditioner especially formulated for coloured hair can increase the longevity of your shade.
But you might want to avoid deep conditioning your just-coloured hair. (Especially if you've coloured your hair brunette or reddy tones). The very design of deep conditioners works against hair colourants. Deep conditioners deliver moisture deep into the hair follicle, and when it's rinsed out it takes the colour particles with it!
So if your newly coloured hair is a little worse for wear, try light daily conditioning (but not daily shampooing!) or a silky hair oil to keep your hair feeling soft.